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    Why Did My Blast Campaign Send Less Emails Than My Approximate Recipient Counter's Total?

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    Email Campaigns allow club staff to construct personalized emails that can be sent to a wide, specified audience simultaneously. For this reason, campaigns can serve a variety of functions such as offering each Expired Guest a limited-time discount on a memberships or telling each individual ‘Happy Birthday’.

    Club OS provides two tools for measuring a campaign’s outreach:

     

    1. The Approximate Recipient Counter

      The Approximate Recipient Counter measures a campaign’s potential outreach, displaying the total number of Prospects/Members who are currently qualified to receive the campaign’s email. With each adjusted filter, the Approximate Recipient Counter’s total will either increase or drop accordingly. It is applicable both before and after the campaign email has officially been issued.

    1. Campaign History

      Campaign History’s Send Column measures a campaign’s definitive outreach, displaying the total number of Prospects/Members to whom the campaign email was actually sent. It is only applicable after the campaign has been made active.


    It is highly probable that a campaign’s Approximate Recipient Counter total and Campaign History total will not match exactly. There are two possible causes for this discrepancy:

     

    Cause #1: Missing Email Addresses

    Although a Prospect or Member might embody the entirety of a campaign’s filters, no Prospect or Member will be able to receive a campaign’s email if their account lacks an email address. To verify which (if any) Prospects/Members lack an email address, see the steps below.

    1.

    Enter User Search. Locate the ‘Contact Info’ filter in the page’s lower-left corner.

    Click the filter and select ‘No Email’.

    As a result, the User Search results will adjust to reveal every individual within the club who has not saved an email address to their account. Until these accounts are each given an email address, they will remain unable to receive any campaign email.

    > User Search > ‘Contact Info’ Filter



    Cause #2: They’ve Opted-Out

    Although a Prospect or Member might meet the entirety of a campaign’s filters, no Prospect or Member will be able to receive the campaign if they have previously requested to be excluded from all club emails. To verify which (if any) Prospects/Members were opted-out at the time of the campaign’s release, see the steps below.

    1.

    Enter the Reports tab and access the Opt-Out Report (located in the General section).

    Reports > Opt-Out Report

    2.

    A pop-up window will appear, containing the Opt-Out Report’s Date Range and Location filters. Adjust each filter to match the specifics of the campaign’s release.

    Note: The Opt-Out Report will only display the Prospects and Members who made the request to quit receiving club emails/texts within the filtered time frame. To expand the list to incorporate Prospect and Members who had already opted-out over a month prior to the current campaign’s activation, set the Custom Date Range’s Start Date to a considerably distant date (Example: Oct. 31st, 2012).


    Upon completion, click ‘Email Now’.

    > ‘Email Now’

    3.

    Within minutes, the Opt Out Report will arrive within the email account that is currently attached to the user’s profile. Upon its arrival, open the report by clicking its attachment.

    > Inbox > Open Attachment

    4.

    Listed within the Opt-Out Report is the name of each individual who was excluded from receiving club emails and/or texts at the time of the campaign’s activation.

    Until these accounts are each opted-in, they will remain unable to receive any campaign email.

     

     

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