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    KPI Definitions (Anytime Fitness)

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    1. KPI's: An Overview
    2. KPI Definitions (Anytime Fitness)
    3. How Can I Expand My KPI Table?
    4. How Do I Filter My KPI's?
    5. How Can I Compare My Current KPI's With Historical KPI's?

    KPI’s, or ‘Key Performance Indicators’, are real-time stats that signify how successfully a club’s staff is accomplishing their Club Admin’s designated goals. Anytime Fitness' KPI's are divided into two tables: Sales and Fitness. Click each link to jump ahead to its corresponding list of stats.

    A. Sales Menu


    • New Leads: The total number of Prospects that an employee/location acquired within the designated date range. This figure can be found by adding together the ‘New Walk-In (Origin)’, ‘New Phone Inquiries’, ‘New Web Leads’, ‘New Referrals’, ‘New Outreach’, and ‘New Other’ KPI’s.

      Note: This KPI expands to include the following additional fields:

      • New Walk-In (Origin): The total number of an employee/location’s Prospects who initially visited the club without having previously scheduled an appointment.

      • New Phone Inquiries: The total number of an employee/location’s Prospects who were acquired by that Prospect placing a call to the club.  

      • New Web Leads: The total number of an employee/location’s Prospects who were acquired through their submission of the club’s online application.

      • New Referrals: The total number of an employee/location’s Prospects who were acquired via recommendations from pre-existing Prospects and Members.

        Note: Depending on a club’s preference, this KPI might instead appear as ‘New VIP Guest’ or ‘New Preferred Guest’.

      • New Outreach: The total number of an employee/location’s Prospects who were acquired via events that were held outside of the club. (Example: A public booth.)

      • New Other: The total number of an employee/location’s Prospects who were acquired through means other than Walk-Ins, Phone Inquiries, Web Leads, Referrals, or Outreach.
    • Appts Made: The total number of an employee/location’s appointments that were scheduled within the designated date range.
    • Appts Today: The total number of an employee/location’s appointments that are scheduled for a specific date in question.

    • Appts Show: The total number of an employee/location’s appointments that were attended within the designated date range.

    • Walk Ins: The total number of an employee/location’s Prospects who initially visited the club without having previously scheduled an appointment.
    • Close %: The rate in which an employee/location’s interaction with a Prospect resulted in that Prospect purchasing a membership within the designated date range.This figure is calculated as a weighted percentage based on the total contributing values from Close Walk Ins % and Close Appts %

      Note: This KPI expands to include the following additional fields:

      • Close Walk Ins %: The rate in which an employee/location’s Unscheduled Visit events resulted in a Prospect purchasing a membership within the designated date range. This figure can be found by dividing the ‘Walk Ins Closed’ KPI by the ‘Walk Ins’ KPI.

      • Close Appts %: The rate in which an employee/location’s appointments resulted in a Prospect purchasing a membership within the designated date range. This figure can be found by dividing the ‘Appts Closed’ KPI by the ‘Appts Show’ KPI.

    • Memb Units: The total number of memberships that an employee/location sold within the designated date range.
    • FCs Made: The total number of an employee/location’s Fitness Consultations that were scheduled within the designated date range. This figure can be found by adding together the ‘FCs Made Non-POS’ and ‘FCs Made POS’ KPI’s.

      This KPI expands to include the following additional fields:

      • FCs Made POS: The total number of an employee/location’s Fitness Consultations held within the designated date range that were scheduled on the same day in which their Prospects purchased their memberships.

      • FCs Made Non-POS: The total number of an employee/location’s Fitness Consultations held within the designated date range that were not scheduled on the same day in which their Prospects purchased their memberships.
    • Referral: The total number of referrals (new or repeated) that an employee/location acquired via pre-existing Prospects and Members within the designated date range.
    • Calls: The total number of times in which an employee/location contacted a Prospect or Member via phone call within the designated date range. This figure can be found by adding together the ‘Calls (M)’, ‘Calls (PT)’, and ‘Calls (D)’ KPI’s.

      Note: This KPI expands to include the following additional fields:

      • Calls (M): The total number of times in which an employee/location contacted a Prospect via phone call within the designated date range in the effort to sell membership.

      • Calls (PT): The total number of times in which an employee/location contacted a Member via phone call within the designated date range in the effort to sell PT.
      • Calls (D): The total number of times in which an employee/location contacted a Prospect or Member outside of their scheduled follow-up via phone call within the designated date range. Here, the ‘(D)’ stands for ‘Direct’.

    • Emails: The total number of times in which an employee/location contacted a Prospect or Member via email within the designated date range. This figure can be found by adding together the ‘Emails (M)’, ‘Emails (PT)’ and ‘Emails (D)’ KPI’s. 

      Note: This KPI expands to include the following additional fields:
      • Emails (M): The total number of times in which an employee/location contacted a Prospect via email in the effort to sell membership within the designated date range.

      • Emails (PT): The total number of times in which an employee/location contacted a Member via email within the designated date range in the effort to sell PT.

      • Emails (D): The total number of times in which an employee/location contacted a Prospect or Member outside of their scheduled follow-up via email within the designated date range. Here, the ‘(D)’ stands for ‘Direct’.

    • Texts: The total number of times in which an employee/location contacted a Prospect or Member via text within the designated date range. This figure can be found by adding together the ‘Texts (M)’, ‘Texts (PT)’ and ‘Texts (D)’ KPI’s. 

             Note: This KPI expands to include the following additional fields:

      • Texts (M): The total number of times in which an employee/location contacted a Prospect via text in the effort to sell membership within the designated date range. 
      • Texts (PT): The total number of times in which an employee/location contacted a Member via text within the designated date range in the effort to sell PT. 
      • Texts (D): The total number of times in which an employee/location contacted a Prospect or Member outside of their scheduled follow-up via text within the designated date range. Here, the ‘(D)’ stands for ‘Direct’.

         

    B. Fitness Menu

    • Memb Units: The total number of memberships that an employee/location sold within the designated date range.

    • FCs Made: The total number of an employee/location’s Fitness Consultations that were scheduled within the designated date range. This figure can be found by adding together the ‘FCs Made Non-POS’ and ‘FCs Made POS’ KPI’s.

      This KPI expands to include the following additional fields:

      • FCs Made POS: The total number of an employee/location’s Fitness Consultations held within the designated date range that were scheduled on the same day in which their Prospects purchased their memberships.

      • FCs Made Non-POS: The total number of an employee/location’s Fitness Consultations held within the designated date range that were not scheduled on the same day in which their Prospects purchased their memberships.

    • FCs Today: The total number of an employee/location’s Fitness Consultations that are scheduled for a specific date in question. This figure can be found by adding together the ‘FCs Today Non-POS’ and ‘FCs Today POS’ KPI’s.

      This KPI expands to include the following additional fields:

      • FCs Today Non-POS: The total number of an employee/location’s Fitness Consultations that are scheduled for a specific date in question that were scheduled on the same day in which their Prospects purchased their memberships.

      • FCs Today POS: The total number of an employee/location’s Fitness Consultations that are scheduled for a specific date in question that were scheduled on the same day in which their Prospects purchased their memberships.

    • FCs Show: The total number of an employee/location’s Fitness Consultations that were attended within the designated date range.

    • FCs Closed: The total number of an employee/location’s Fitness Consultations held within the designated date range that resulted in the Member purchasing a PT package on the same day as the Fitness Consultation.

    • PT Total: The total worth of packages that an employee/location sold and cancellation fees collected within the designated date range. This figure can be found by adding together the ‘PT Total New’ and ‘PT Total Recur’ KPI’s.

      Note: This KPI expands to include the following additional fields:

      • PT Total New: The total worth of packages that an employee/location sold within the designated date range to Members who had never purchased packages before.

      • PT Total Recur: The total worth of packages that an employee/location sold within a designated date range to Members who had purchased packages before.

    • PT Agreements New: The total number of packages that an employee/location sold within the designated date range.

    • PT Agreements Renew Open: The total number of an employee/location’s previously-sold packages that automatically renewed with the designated date range on a per-bill-cycle basis.

    • PT Agreements Renew Term: The total number of an employee/location’s previously-sold packages that automatically renewed within the designated date range for the same length of time as its original agreement.

    • Contacts: The total number of times in which an employee/location contacted a Prospect or Member within the designated date range. This figure can be found by adding together the ‘Contacts (D)’, ‘Contacts (M)’, and ‘Contacts (PT)’ KPI’s.

      Note: This KPI expands to include the following additional fields:

      • Contacts (D): The total number of times in which an employee/location contacted a Prospect or Member outside of their scheduled follow-up within the designated date range. Here, the ‘(D)’ stands for ‘Direct’. This figure can be found by adding together the ‘Calls (D)’, ‘Emails (D)’ and ‘Texts (D)’ KPI’s.

        Note: This KPI also expands to include the following additional fields:

        • Calls (D): The total number of times in which an employee/location contacted a Prospect or Member outside of their scheduled follow-up via phone call within the designated date range. Here, the ‘(D)’ stands for ‘Direct’.

        • Emails (D): The total number of times in which an employee/location contacted a Prospect or Member outside of their scheduled follow-up via email within the designated date range. Here, the ‘(D)’ stands for ‘Direct’.

        • Texts (D): The total number of times in which an employee/location contacted a Prospect or Member outside of their scheduled follow-up via text within the designated date range. Here, the ‘(D)’ stands for ‘Direct’.

      • Contacts (M): The total number of times in which an employee/location contacted a Prospect within the designated date range in the effort to sell membership. This figure can be found by adding together the ‘Calls (M)’, ‘Emails (M)’ and ‘Texts (M)’ KPI’s.

        Note: This KPI also expands to include the following additional fields:

        • Calls (M): The total number of times in which an employee/location contacted a Prospect via phone call within the designated date range in the effort to sell membership.

        • Emails (M): The total number of times in which an employee/location contacted a Prospect via email in the effort to sell membership within the designated date range.

        • Texts (M): The total number of times in which an employee/location contacted a Prospect via text in the effort to sell membership within the designated date range.

      • Contacts (PT): The total number of times in which an employee/location contacted a Member within the designated date range in the effort to sell PT. This figure can be found by adding together the ‘Calls (PT)’, ‘Emails (PT)’ and ‘Texts (PT)’ KPI’s.

        Note: This KPI also expands to include the following additional fields:

        • Calls (PT): The total number of times in which an employee/location contacted a Member via phone call within the designated date range in the effort to sell PT.

        • Emails (PT): The total number of times in which an employee/location contacted a Member via email within the designated date range in the effort to sell PT.

        • Texts (PT): The total number of times in which an employee/location contacted a Member via text within the designated date range in the effort to sell PT. 
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